SWS Packaging

Overview

SWS Packaging is a premier distributor and service provider specializing in packaging equipment and automation solutions. From stretch wrappers to strapping systems, and from conveyors to palletizers, SWS Packaging offers a comprehensive range of products designed to optimize production and distribution operations.

Background

In January 2009, SWS Packaging was formed, and within a few months, they approached me to create their first website. Since then, I’ve been involved in every iteration of their online presence, guiding them on a path to digital success. The design choices and influences I’ve implemented have significantly impacted the growth of their sales and the company’s image and culture.

With ongoing installations across the country, SWS Packaging needed an organized way to showcase their work. Initially, they intended to upload all their project images as a large batch of numbered photos. However, I suggested logging each job as a specialized blog post to better illustrate the company’s journey and the value they provide. This strategy allowed them to effectively demonstrate their quality of work, setting them apart from competitors. Although their niche does not command high organic traffic, the specialized design and branding of their web presence—extending from their website to their trucks and office interiors—establishes a trustworthy image for their clients.

Technologies and Services Provided

Over the years, my contributions to SWS Packaging have extended far beyond web design. I’ve provided them with custom internal systems, including solutions for inventory management, data collection, and iOS applications featuring augmented reality capabilities. These technologies have streamlined their operations and enhanced their customer interactions, solidifying SWS Packaging’s position as a leader in the packaging industry.

Visit the official site: SWS Packaging to learn more.